B2B Content Promotion in 2023: Channel and Format Trends

According to Converge, 65% of B2B marketers feel they are not spending enough time on content promotion. The survey was conducted with 364 B2B content marketers globally. Most respondents felt they did not have enough time due to other tasks.

For organic content promotion, social media (100%), blogs/websites (79%), and email (77%) are the most popular channels. On social media, LinkedIn (98%) and Twitter/X (67%) are the most utilized platforms.

For paid content promotion, social media advertising (100%) and search engine advertising (71%) are the most popular channels. The most promoted content types are blogs (79%), social media pieces (58%), and case studies (56%).