Recent research from SeQuel Response reveals that the biggest advantage of direct mail marketing is its personalization options, and the biggest downside is its audience targeting/data limitations.
Marketers' top concerns about direct mail marketing are tracking performance and reaching the intended audience due to data security regulations. Most agree the channel is more versatile and effective than people think.
The findings are based on a survey of 250 marketing leaders in the US from April 2023.
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Direct Mail Marketing's Top Advantages and Challenges
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