Business Video Benchmarks: Retention Rates by Length

Marketing Content — Tue., Sep. 5, 2023

Vidyard analyzed 2022 data from over 1.7 million videos created by their customers to investigate how video length affects retention rate. 53% of viewers completed videos from businesses. Retention rate is affected by video length, with 66% of viewers finishing videos under a minute, 56% finishing between 1-2 minutes, and 50% for 2-10 minutes.

The most common video types created by businesses were product demos and explainers. 34% of the videos analyzed were less than a minute long, 25% were between one and two minutes, 20% were between two and four minutes, 10% were between four and 10 minutes, 3% were between 10 and 20 minutes, and 8% were longer than 20 minutes.

The research was based on an analysis of 2022 data for more than 1,778,000 videos created by Vidyard customers.

... continue reading below