Why Thought Leadership Content Fails

Marketing Content — Tue., Aug. 8, 2023

Faulty methodologies and lack of internal buy-in are the top reasons why thought leadership content fails, according to recent research from Bospar and Reputation Leaders.

44% of respondents say faulty/poor methodologies is the primary reason, and 34% say a lack of internal stakeholder buy-in is the primary reason. Senior leaders create thought leadership content to establish their firm as an industry leader, improve reputation, and build brand awareness.

Big tech companies and digital disruptors tend to generate the best thought leadership content, and business leaders consume thought leadership content to improve analytical skills, discover new ideas/innovations, and stay up to date on trends.

... continue reading below