Most SaaS marketers currently use text for their case studies, but desire to create more video formats in 2023, according to Uplift Content.
Text/HTML (74%) and Text/PDF (73%) are the most popular formats, while distribution methods include a website section, social media, and sales conversations.
Small SaaS companies rely on in-house staff, while larger companies use a mix of internal and external writers.
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SaaS Case Study Marketing Trends for 2023
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