How B2B Marketers Define 'Revenue Marketing'

Marketing Strategy — Tue., Jul. 25, 2023

97% of B2B marketers are familiar with the term "revenue marketing". According to recent research from Demand Spring it encompasses revenue generation through data-driven tactics, aligning Marketing with revenue goals, and focusing on revenue as the ultimate goal.

Marketing functions that fall under revenue marketing include demand generation, customer expansion, and analytics. 47% of B2B marketers rate their firm's revenue marketing maturity as "moderately mature".

The top obstacle to revenue marketing success is misalignment between Marketing and Sales, according to the research from a survey of 100 B2B marketers from North America.

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