The State of B2B Sales in 2023

The State of B2B Sales in 2023

Marketing Strategy — Wed., Jul. 19, 2023

According to recent research from RAIN Group, B2B sales leaders have noted longer sales cycles and more opportunities being lost to no decision this year. 43% reported an increase in sales cycle timeline, and 44% reported an increase in potential deals lost to no decision.

In addition, 47% reported that the share of potential deals lost to competitors has stayed the same, while 22% said it had increased. The top challenges reported by B2B sales leaders are hiring strong sales talent, selling in an uncertain economy, and generating sales-ready leads.

The report was based on a survey conducted in 2023 among 322 B2B sales leaders from around the world.

... continue reading below

Sign up for free to read the full article.

Enter your email address to continue reading

The State of B2B Sales in 2023

Don't worry ... it's FREE!

Related Articles

How Do Marketers Learn About New Marketing Agencies?

Marketing Strategy

How Do Marketers Learn About New Marketing Agencies?

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketing Strategy

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

What's Changing in B2B Marketing in 2025? Everything.

Marketing Strategy

What's Changing in B2B Marketing in 2025? Everything.

Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

The State of B2B Influencer Marketing

Marketing Strategy

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Marketing Strategy

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

Americans' Views on Companies, Technology, and the Economy

Marketing Strategy

Americans' Views on Companies, Technology, and the Economy

Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.