The Biggest Blocks During the Email Production Process

Collecting feedback and getting buy-in are the biggest blocks for email marketers during production, according to Litmus' recent research. It takes an average of one week to build an email, and email marketers report a wide range of responsibilities.

Research was based on survey data from 440 email marketers worldwide, with 35% citing collection of feedback and 32% citing buy-in as the biggest blocks. On average, it takes two weeks or more to build an email, and email marketers are responsible for strategy, copywriting, and program management.

The Litmus report is available for further review, and provides details on email production processes and workflows.