How AI Rewrote the Slogans of 50 Well-Known Brands

How AI Rewrote the Slogans of 50 Well-Known Brands

Artificial Intelligence — Tue., Jul. 11, 2023

Quality Logo Products tested a generative AI program to rewrite 50 top company slogans and surveyed 1,007 Americans to see which slogan they liked better.

Overall, people preferred the AI-generated slogans 46% of the time. Google, Facebook, Samsung, Adobe, GoPro, and Microsoft had the most liked AI-generated slogans.

McDonald's, Coca-Cola, Walmart, and Pizza Hut had the most liked original slogans, while people were evenly split on slogans for LEGO, Levi's, and Ford.

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