Since the onset of the pandemic, senior marketers have made lasting strategy shifts, such as targeting new customer segments, focusing on digital-first experiences, and investing in collaboration technologies. According to Salesforce’s State of Marketing report, up to 70% of these shifts are permanent.
Marketing leaders have also adapted to data privacy policies and regulations, providing incentives for customers and developing first-party data strategies. Additionally, they track a variety of metrics related to revenue, customer satisfaction, and online performance.
The report was based on a survey of 6,000 marketing leaders in 35 countries between June 30 and August 8, 2022. This data provides valuable insights into the lasting changes that have resulted from the pandemic.
How the Pandemic Permanently Changed Marketers' Strategies
Don't worry ... it's FREE!
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.