Since the onset of the pandemic, senior marketers have made lasting strategy shifts, such as targeting new customer segments, focusing on digital-first experiences, and investing in collaboration technologies. According to Salesforce’s State of Marketing report, up to 70% of these shifts are permanent.
Marketing leaders have also adapted to data privacy policies and regulations, providing incentives for customers and developing first-party data strategies. Additionally, they track a variety of metrics related to revenue, customer satisfaction, and online performance.
The report was based on a survey of 6,000 marketing leaders in 35 countries between June 30 and August 8, 2022. This data provides valuable insights into the lasting changes that have resulted from the pandemic.
How the Pandemic Permanently Changed Marketers' Strategies
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