Research from WARC indicates that global ad revenue for video-sharing app TikTok is expected to increase by 51.7% in 2023. This is despite the wider ad market slowing, with the report based on advertising expenditure data from media owners. In 2023, TikTok's ad revenue is predicted to reach $15.2 billion, up from $10 billion in 2022 and $3.8 billion in 2021.
The report forecasts that ad spend will increase across all sectors on TikTok in 2023, even those that are predicted to experience a decrease in ad spend this year, such as automotive and soft drinks. Five categories have forecasted ad spend of more than $8.5 billion on TikTok in 2023: technology and electronics, toiletries and cosmetics, retail, clothing and accessories and telecoms and utilities.
The report was based on advertising expenditure data from media owners.
... continue reading below
Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok
Don't worry ... it's FREE!
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.