Research from WARC indicates that global ad revenue for video-sharing app TikTok is expected to increase by 51.7% in 2023. This is despite the wider ad market slowing, with the report based on advertising expenditure data from media owners. In 2023, TikTok's ad revenue is predicted to reach $15.2 billion, up from $10 billion in 2022 and $3.8 billion in 2021.
The report forecasts that ad spend will increase across all sectors on TikTok in 2023, even those that are predicted to experience a decrease in ad spend this year, such as automotive and soft drinks. Five categories have forecasted ad spend of more than $8.5 billion on TikTok in 2023: technology and electronics, toiletries and cosmetics, retail, clothing and accessories and telecoms and utilities.
The report was based on advertising expenditure data from media owners.
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