The Podcast Audience: Demographic Trends for 2023

The Podcast Audience: Demographic Trends for 2023

Marketing Content — Wed., Mar. 29, 2023 According to recent research from Edison Research, the podcast audience in the United States has more than tripled in size over the past decade. In January 2023, 42% of Americans age 12 and older said they have listened to a podcast in the past month, a significant increase from 12% in 2013. Monthly podcast listeners are especially popular with younger Americans, with 48% of the listeners aged between 12 and 34. Additionally, 46% of monthly podcast listeners are women. The report also noted that 52% of monthly podcast listeners age 18+ have an annual household income of $75,000 or more. ... continue reading below
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