What B2B Buyers Want From Vendor Chatbots

According to recent research from Conversica, B2B buyers want chatbots from vendors to provide accurate and relevant answers quickly. Most buyers (76%) want the information they need in three messages or less. The most important parts of a vendor chatbot experience are accuracy, relevance, and speed.

B2B buyers interact with chatbots across the sales cycle. They use them to answer questions, connect with an agent, find guidance to the right solution, and get technical support. Chatbots are also used for research, comparing vendors, purchasing, and post-purchase.

The report was based on data from a survey of 250 buyers who work for enterprise companies.