What the Most Successful Content Marketers Do Differently

According to research from Semrush, firms that succeed the most with content marketing are likely to document their strategies, invest heavily in content, and measure ROI. 80% of firms that are very successful have a documented content marketing strategy, compared to only 52% of unsuccessful firms. 79% of very successful firms spend more than 10% of their marketing budget on content, compared to 52% of unsuccessful firms. Additionally, 72% of very successful firms use paid channels for content promotion, while only 58% of unsuccessful firms do so. Finally, 70% of very successful firms measure content marketing ROI, compared to 56% of unsuccessful firms.

The State of Content Marketing 2023 Global Report was based on data from a survey of 1,700 marketers and business owners in 34 countries. It is clear from the findings that having a content marketing strategy, investing in content, and measuring ROI are some of the key factors that lead to success in content marketing.

The research indicates that companies with successful content marketing strategies are more likely to invest in content, use paid channels for promotion, and measure ROI. This highlights the importance of having a well-defined content marketing strategy and investing in content in order to maximize success.