The Tech Habits of Americans Age 50+

The Tech Habits of Americans Age 50+

Martech — Wed., Feb. 8, 2023

Americans age 50 and older have been increasingly embracing technologies such as smartphones, smart televisions, and social media. According to recent research from AARP, 86% of adults age 50+ own a smartphone and 59% own a tablet. Additionally, 70% own a smart TV.

Americans age 50+ use their smartphones for a range of activities, including texting/messaging/emailing (91%), directions (77%), and Internet access (73%). They also stream shows, series, and videos (83%) and use popular social media platforms such as Facebook (71%) and YouTube (51%).

The report was based on a survey conducted in September and October, 2022, among a nationally representative sample of 2,979 adults in the United States.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Tech Habits of Americans Age 50+

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Secret to Scalable B2B Marketing and Sales: Business Automation

The Secret to Scalable B2B Marketing and Sales: Business Automation

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.

Businesses' Martech Plans for the Next 12 Months

Businesses' Martech Plans for the Next 12 Months

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

Martech Replacement Trends in 2024

Martech Replacement Trends in 2024

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

Top Marketing Automation Tools: A Brief Comparison

Top Marketing Automation Tools: A Brief Comparison

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

Unlock the Power of First-Party Data With the CDP Approach

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Subscribe to the MarketingProfs Today newsletter