The Factors That Most Influence Buyers of B2B Services

The Factors That Most Influence Buyers of B2B Services

Marketing Strategy — Tue., Nov. 1, 2022

Recent research conducted by GoodFirms among 410 B2B professionals revealed that vendor reputation, online reviews and pricing/service relative to peers are the most influential factors when it comes to B2B purchasing decisions.

When asked about the most critical pieces of information on a vendor's website, B2B buyers cited product features, services/offerings and pricing. Additionally, 72% of buyers prefer email as their channel of communication with sellers.

The survey was conducted in August 2022 and the results from it provide valuable insights into the B2B purchasing process. GoodFirms provides a full report on the research conducted which can be found on their website.

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