The State of Blogging in 2022: Post Length and Writing Trends

Marketing Content — Tue., Oct. 4, 2022

Recent research from Orbit Media shows that the average blogger spends four hours and ten minutes writing a blog post, up 74% from the same survey in 2014. The average post length is 1,376 words, with 12% of respondents writing over 2,000 words. B2B bloggers typically write longer posts and take more time than B2C bloggers.

The survey revealed that bloggers who spend six hours or more on a post are 50% more likely to report above-average results. 65% of bloggers report their typical post as being between 500 and 1,500 words.

The survey was conducted in August and September, 2022 among 1,016 bloggers. These results provide valuable insight into the time and effort required to produce quality blog posts.

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