Recent research from Converge found that three-quarters of B2B marketers say they are not spending enough time on content amplification. Among those who are not investing enough time, 77% cite other tasks on their plate. Social media is the most popular paid channel for content amplification, with LinkedIn being the top choice for 93% of marketers.
Blog posts and social media content are the most popular content types for amplification, with 79% and 54% of marketers respectively using them to amplify their content. The report was conducted between January 1 and April 1, 2022 among 308 B2B content marketers from various industries and sizes.
The research highlights the importance of content amplification for B2B marketers, and the need to invest in it to reach their target audiences. Social media is a particularly effective channel to reach a wide range of customers and amplify content effectively.
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B2B Content Amplification Trends: Top Channels and Content Types
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