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The Next Wave: Social Media Trends to Watch
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
YouTube is the most popular social platform among US teens, with 95% of them using it and 19% saying they use it almost constantly. TikTok is the second-most popular platform, with 67% of US teens using it and 16% using it almost constantly.
Facebook usage has dropped dramatically since 2015, going from 71% to just 32%, and the use of social platforms by teens varies by gender, race and ethnicity, and family income. More than half (55%) of US teens believe they spend about the right amount of time on social media.
The findings are based on data from a survey conducted in April and May 2022, among 1,316 people in the US ages 13 to 17. 54% of teens say it would be at least somewhat hard to give up social media.
Generation YouTube: The Social Media Habits of US Teens
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As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.