Generation YouTube: The Social Media Habits of US Teens

Generation YouTube: The Social Media Habits of US Teens

Social Media Marketing — Wed., Aug. 24, 2022

YouTube is the most popular social platform among US teens, with 95% of them using it and 19% saying they use it almost constantly. TikTok is the second-most popular platform, with 67% of US teens using it and 16% using it almost constantly.

Facebook usage has dropped dramatically since 2015, going from 71% to just 32%, and the use of social platforms by teens varies by gender, race and ethnicity, and family income. More than half (55%) of US teens believe they spend about the right amount of time on social media.

The findings are based on data from a survey conducted in April and May 2022, among 1,316 people in the US ages 13 to 17. 54% of teens say it would be at least somewhat hard to give up social media.

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