Nearly three-quarters (74%) of B2B marketers are increasing their digital marketing budget this year, according to research from Wpromote and Ascend2. The top digital channels being invested in are social media, content marketing, and paid search.
Upper-funnel tactics valued by B2B marketers include website content and interactive content, while email is the top lower-funnel tactic. Social media, content marketing, and email are the most effective digital channels for driving revenue.
The research was conducted in May 2022 among 321 marketing professionals who work for US B2B businesses earning annual revenue of over $5M, with 50 or more employees.
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B2B Digital Marketing Trends: Top Channels and Tactics for 2022
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