According to recent research from WARC Media, TV CPMs have increased 31% since 2019 and 10% year-over-year in 2022. In the US, average TV CPMs are forecast to reach $73 in 2022, which is a 40% increase from pre-COVID costs. If advertisers had kept their TV investment the same, they would have seen a 18% drop in impressions due to higher costs.
Not all media channels have had the same increase in cost. Radio CPMs have remained largely unchanged in the US since 2019.
The Global Ad Trends report was based on WARC's global advertising and media dataset.
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Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019
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