What Employers Look for When Hiring Social Media Managers

PostBeyond conducted an analysis of 1,087 job ads on Indeed.com with " social media manager" in the title to find out what employers look for when hiring social media managers. The researchers found employers expect them to be able to manage, develop, and create. The top responsibilities were media strategy and paid social.

45% of the job listings included the requirement for a bachelor's degree, and employers often look for communication skills. The most in-demand tool skills are Facebook, Twitter, and Instagram.

The report was based on an analysis conducted in May 2022 of 1,087 job ads on Indeed.com with " social media manager" in the title.