The Top Challenges B2B Sales Reps Face Early in the Sales Cycle

Marketing Strategy — Tue., Jul. 12, 2022

According to recent research from Lusha, B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects. The survey was conducted with 500 sales reps from B2B firms with more than 50 employees. Challenges included personalizing pitches (38%), qualifying leads (27%), and finding prospects (12%).

The survey also revealed the biggest personal tolls of the early sales cycle. These included being treated unkindly by disinterested prospects (30%), feeling unprofessional when reaching out to non-relevant prospects (28%), and getting frustrated with administrative work (27%). Sales reps also mentioned needing help with getting data about prospects to start the conversation (30%) and getting accurate contact information about leads (22%).

The survey was conducted by Lusha, with data collected from 500 sales reps from B2B firms with more than 50 employees. The report found the biggest challenge early in the sales cycle is personalizing pitches, as well as the biggest personal tolls and areas where reps need help.

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