
Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
Twitter is the go-to social network for journalists, however, according to recent research from the Pew Research Center, it is not the top platform that the public turns to for news. Among US adults, Facebook is the most widely used social platform for news. Twitter is used more by younger journalists, and Instagram is also more popular with younger journalists compared with older journalists.
The social media platforms that journalists use most often for work vary depending on the type of news organization they work for. For example, journalists who work for organizations that started in television news are much more likely to list Facebook as one of their most commonly used social media platforms compared with journalists who work for online organizations.
The report was based on a survey conducted in February and March 2022, among 11,889 US-based journalists as well as data from two nationally representative surveys of US adults.
The Social Media Platforms Used Most by Journalists
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Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.