Do Marketers Understand AI-Powered Martech?

According to a survey from Drift, only 29% of marketers have high confidence in their ability to evaluate AI-powered marketing technology. 10% have very high confidence, 19% have high confidence, 39% have medium confidence, and 29% have low confidence.

45% of marketers say their understanding of AI marketing technology terminology is at a beginner level, 43% are at an intermediate level, and 12% are at an advanced level. 67% say they are at the stage of understanding AI-powered marketing technology, 36% are at the piloting stage, and 15% are at the scaling stage. Additionally, 65% of marketers say their firm offers no education/training on AI-powered marketing technology.

The survey was conducted with more than 600 marketers from B2B, B2C, and hybrid B2B-B2C firms.