Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
YouGov recently polled 1,000 US adults about their knowledge and opinions on 16 emerging technologies. They found that Americans are most likely to be familiar with 3D Printing, cryptocurrency, self-driving cars, virtual reality, and artificial intelligence.
Among those aware of the technologies, the largest shares of respondents believe 3D Printing, virtual reality, artificial intelligence, and artificial organs will catch on. When asked which technologies will be beneficial for society, the largest shares chose 3D Printing, artificial organs, and quantum computing.
Finally, when asked which technologies the US government should invest in, the largest shares of respondents said quantum computing and artificial organs. This report was based on data collected in April 2022.
How Americans Feel About These 16 Emerging Technologies
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Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.