Small Business Owners' Favorite Tactics for Different Funnel Stages

According to recent research from Skynova, small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences. 86% of respondents say content production is effective, while 82% say social media ads and word of mouth are effective. Facebook was the most effective online platform.

In terms of online conversions, buy button optimization and high-quality photos were the most effective tactics, with identifying issues as the biggest challenge. For retention and reengagement, teasing new products, releasing product updates, and creating content exclusively for current customers were the most effective tactics.

The report was based on data from a survey of 976 small business owners and entrepreneurs.