Top Marketing Automation Tools: A Brief Comparison
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
A recent research report from Lean Data, Sales Hacker, Heinz Marketing, and Outreach has found that 60% of B2B professionals say leads are sometimes assigned to the wrong owner at their company. Only 32% of respondents say their leads are never assigned incorrectly. Two-thirds of respondents are satisfied with their lead routing process, however, a quarter of respondents find the process slow and/or error prone.
Lead routing is primarily done manually (30%) or through marketing automation platforms (25%). The most desired lead management capability that B2B marketers don't currently have is more automation (32%).
The research was conducted in December 2021 among 1,732 sales, marketing, and operations professionals at B2B firms.
How Well Do B2B Firms Handle Routing Sales Leads?
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Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.