The 10 Brands People Feel Most Intimately Connected to in 2022

The 10 Brands People Feel Most Intimately Connected to in 2022

Branding — Wed., May. 18, 2022

Disney, Tesla, and Apple are the top three most intimate brands according to a recent research from MBLM. The report was based on an AI analysis of more than 1.4 billion keywords and social media mentions of 600 global brands across 19 industries. Each brand was assigned a Brand Intimacy Quotient score from 0 to 100.

Media/entertainment and tech/telecom brands are the industries people feel most connected to. Fostering intimate connections had a strong financial payoff, as the top 20 brands on last year's Brand Intimacy list saw a 44% jump in their stock prices from 2020 to 2021.

The methodology of the report used AI to analyze sentiment and assign a score to each brand. You can read more about the methodology here.

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