Which Content Tactics Make People Unsubscribe From Brands?
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
The Video Content B2B Buyers Find Most Helpful
Marketing Content — Tue., Apr. 26, 2022Recent research from Brightcove and Ascend2 found that B2B buyers say video content is most helpful when it educates them about a product/service and when it provides a solution to a problem. 58% of respondents say that learning about a product/service is one of the top ways video content is helpful. Additionally, 40% find it helpful when video content helps them learn how to solve a problem, and 36% find it helpful when it helps them understand a problem.
The survey of 305 B2B purchase decision makers revealed that product reviews, product demos, and tutorials are the most recently viewed types of video content. After making a purchase, 49% of buyers say video content is helpful when it helps them learn about other products/services offered by the vendor, and when it provides training/onboarding.
The research was conducted by Brightcove and Ascend2, surveying B2B purchase decision makers from various industries.
Enter your email address to continue reading
The Video Content B2B Buyers Find Most Helpful
Don't worry ... it's FREE!
