Senior marketers have been continuously testing and iterating on their digital marketing activities, according to recent research from The CMO Survey. 67% of respondents said they are excelling at understanding the tech roadmap and sharing information cross-functionally.
However, there is still room for improvement in integrating customer data across all touchpoints (28%), investing in advanced measurement techniques (29%), and combining digital and offline data to create a unified data foundation (32%). 78% of senior marketers have been investing in data analytics to improve digital marketing performance.
The report was based on data from a survey conducted in January and February, 2022, among 320 senior marketers (97% are VP or above) for US-based companies.
The Digital Activities Marketers Are Excelling At and Struggling With
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.