Senior marketers have been continuously testing and iterating on their digital marketing activities, according to recent research from The CMO Survey. 67% of respondents said they are excelling at understanding the tech roadmap and sharing information cross-functionally.
However, there is still room for improvement in integrating customer data across all touchpoints (28%), investing in advanced measurement techniques (29%), and combining digital and offline data to create a unified data foundation (32%). 78% of senior marketers have been investing in data analytics to improve digital marketing performance.
The report was based on data from a survey conducted in January and February, 2022, among 320 senior marketers (97% are VP or above) for US-based companies.
The Digital Activities Marketers Are Excelling At and Struggling With
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