2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
According to a recent research from Verint, business leaders believe that staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022. The survey of 2,700 business leaders from around the globe revealed that 53% of them said it would affect their ability to deliver customer engagement and experience. Other challenges mentioned were supply chain issues, managing omnichannel interactions, and a preference for digital-first, self-service interactions.
More than three-quarters (76%) of business leaders believe customer engagement challenges will increase in 2022, and 71% say they're finding it challenging to find and retain talented workers. Quality and performance initiatives were identified as the customer experience areas where business leaders plan to implement and invest in the most this year.
The research was based on data from a survey of 2,700 business leaders from around the globe who work in a variety of industries. The findings of the report highlighted the importance of having the right talent and resources to ensure successful customer engagement and experience in 2022.
The Top Customer Engagement and Experience Challenges in 2022
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AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.
Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.