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B2B Marketers' Biggest Demand Generation Challenges
Demand Generation — Wed., Mar. 9, 2022According to recent research from HIPB2B and Ascend2, B2B marketers are facing challenges with demand generation such as generating high-quality leads and collecting high-quality data.
Email is the most used channel for demand generation, and 60% of B2B marketers have seen an increase in the number of leads generated over the past 12 months. 75% of B2B marketers need to increase the number of leads in the next 12 months to reach their goals.
The report was based on a survey conducted in November 2021 among 183 B2B marketers.
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B2B Marketers' Biggest Demand Generation Challenges
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