Chief Outsiders recently surveyed 60 CMOs with Fortune 500 experience and found that talent/labor issues, supply chain issues, and inflation are the top three potential headwinds to growth in 2022.
46% of CMOs believe the economic and business climate in 2022 will have a positive impact on their ability to meet their performance goals, and setting the growth agenda is the most important goal that's been assigned to them for 2022. 83% of respondents also believe CMOs should take the lead in defining and activating a brand's environmental, social, and governance (ESG) efforts.
This report reveals the potential obstacles CMOs are likely to face in the coming year and how they can best prepare for them.
CMO Survey: The Biggest Obstacles to Growth in 2022
Don't worry ... it's FREE!
What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?
Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.