Industrial engineers prefer technical content when researching major purchases and appreciate strong technical expertise from sales teams. According to a recent survey of over 800 engineers, datasheets, CAD drawings, and product demo videos were the most useful content types. 70% of engineers value in-depth technical information in their work-related email newsletters. Most engineers do their research online, but appreciate the availability of a salesperson to answer questions. Lack of technical expertise from sales teams is the most annoying factor.
The survey, conducted by GlobalSpec and TREW Marketing, was based on data from engineers in industries like engineering services, automotive, energy, aerospace, electronics, and semiconductors. The research report can be found on the TREW Marketing website.
Industrial engineers want vendors to provide information-rich technical content and salespeople to exhibit strong technical expertise. Datasheets, CAD drawings, product demo videos, and in-depth technical email newsletters can help vendors meet the needs of engineers and make major purchases easier.
What Engineers Want From Vendor Marketers and Salespeople
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