TikTok Is Now Gen Z's Top Social Platform for Product Information
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
LinkedIn is the most used social network by B2B firms, but according to a survey from Sagefrog, Twitter delivers the most engagement. 85% of respondents use LinkedIn for marketing, 71% use Facebook, and 61% use Twitter.
The report also found that B2B marketers rate social media as their second biggest source of leads after referrals. 41% of B2B marketers plan to invest more in social media in 2022.
The survey was conducted across a range of industries including technology, healthcare, industrial, and business services.
The Top Social Networks With B2B Marketers
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TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.