Social media, online video, and search saw some of the strongest year-over-year growth in 2021, according to recent research from WARC. The overall ad market grew 24% year-over-year, and is forecast to grow 13% and 8% in 2022 and 2023, respectively. Excluding cinema advertising, social media, OTT video, and search saw the strongest year-over-year growth in 2021, and all three channels are forecast to see significant spend growth in 2022.
E-commerce advertising is forecast to see the greatest year-over-year growth in 2022, and some 77% of marketers surveyed plan to increase their ad spend on online video and 68% plan to increase their spend on social media.
The report was based on data from an annual survey of 1,350 marketing practitioners worldwide.
Global Ad Spend 2021-2022: Where Budgets Are Going
Don't worry ... it's FREE!
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.