A Look at the Gen Z Audience on LinkedIn

A Look at the Gen Z Audience on LinkedIn

Social Media Marketing — Wed., Dec. 8, 2021

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. There are approximately 78 million Gen Zers on LinkedIn globally, and the generation now accounts for about 10% of the platform's user base. Most Gen Z members join soon after high school and the most popular areas of study for college attendees in North America are business related.

Gen Z is at the forefront of changing jobs in 2021, with job transitions reflected on LinkedIn up 80% year-over-year. This is the biggest year-over-year increase of any generation. The most popular LinkedIn Learning courses with Gen Z cover areas such as Microsoft Excel, project management, and SQL.

The report was based on internal LinkedIn data as well as third-party data. The researchers defined Gen Z as individuals born between 1997 and 2012.

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