Why Marketing Leaders Should Care About Brand Valuation
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
Apple has been named the world's most valuable brand for the ninth consecutive year according to Interbrand. The annual report analyzed global brands based on their financial performance, influence on purchase decisions and competitive strength.
The top five brands are all technology companies, with Coca-Cola being the most valuable non-tech brand. Apple saw the biggest increase in brand value dollars-wise, while Tesla had an impressive 184% jump in brand value compared to 2020.
This report was based on a thorough analysis of major brands, with the valuation based on three key areas. For more information on the methodology, please visit Interbrand's website.
The 25 Most Valuable Global Brands in 2021
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