The Top Areas Where Martech Tools Could Be Improved

According to recent research from SharpSpring and Ascend2, marketers identify the top areas for improvement for marketing tools as their integrations with other technologies, their data integrations, and their pricing.

The survey of 187 marketing professionals revealed that 27% highlighted integration with other technologies and 26% chose data integration and pricing as the top areas needing improvement. Marketers gave their martech tools an average score of six out of ten across four key areas.

Email tools (78%) and social media tools (60%) are the most popular marketing technologies. The report was based on data from a survey conducted in July 2021.