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Growing and Changing: The Evolution of the Podcast Audience
Marketing Content — Tue., Sep. 28, 2021According to research from Nielsen, the size of the podcast listening audience in the US has increased in 2021. The report was based on a survey conducted in May 2021 among adults aged 18 and over. 49% of the podcast audience is now made up of lighter listeners, and half of podcast listening in the US now happens at home.
Podcast listening growth is occurring across all age groups. 20% of podcast listeners in the US are now age 55+, and comedy is the most popular podcast genre across almost all age groups, as well as among both men and women.
The research was based on data from a Nielsen survey conducted in May 2021 among adults age 18 and older in the United States. It provides valuable insight into the podcast listening habits of US audiences.
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