The 5 Most Important Skills for the Future of Marketing

According to a recent research from Drift, executives suggest that proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future. The survey included more than 100 marketing leaders from 25 industries.

The technologies expected to have the biggest impact on the future of marketing are artificial intelligence, martech, video, mobile, and voice/chat/digital assistants. The biggest challenge marketers face is a lack of talent bandwidth to execute goals and objectives.

The research was based on data from a survey of more than 100 marketing leaders across 25 industries.