The 10 Brands Americans Feel Most Intimately Connected to in 2021

The 10 Brands Americans Feel Most Intimately Connected to in 2021

Branding — Tue., Sep. 14, 2021

According to recent research from MBLM, Apple, Amazon, and Disney are the major brands people in the US feel most intimately connected to. Apple was found to be the most "intimate" brand overall, followed by Amazon, Disney, Target, YouTube, Toyota, Walmart, Costco, Harley-Davidson, and Google.

Women feel most intimately connected to Apple and Amazon, while men feel most connected to YouTube and Samsung. Furthermore, different age and income brackets had their own most intimate brand. 18-34 year olds felt most connected to Apple, and those with an income of $150,000+ felt most connected to Costco.

The report was based on data from a survey of 3,000 US consumers. It polled participants to understand their emotional connections with popular brands, assigning each one a Brand Intimacy Quotient score from 1-100.

... continue reading below

Sign up for free to read the full article.

Enter your email address to continue reading

The 10 Brands Americans Feel Most Intimately Connected to in 2021

Don't worry ... it's FREE!

Related Articles

Why Marketing Leaders Should Care About Brand Valuation

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

What Is Brand Differentiation and How Does It Boost Customer Trust?

Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.

How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

Your Rebranding Blueprint for Brand Transformation

Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now.

The Most Iconic Logos of All Time, According to Graphic Designers

The Most Iconic Logos of All Time, According to Graphic Designers

Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out.