Are Businesses Creating and Using Brand Guidelines?

Branding — Tue., Sep. 7, 2021

According to recent research from Lucidpress, only 30% of businesses have brand guidelines that are well known and used by most of their organization. 23% of respondents say their brand guidelines are used only by their creative teams and 19% say they have guidelines that are followed some of the time. Additionally, 15% of respondents say their business does not have any brand guidelines.

The report also revealed that 77% of respondents say off-brand content is created by their business at least a few times a year and 92% say their business uses creative templates. However, only 16% say templates are used across their entire organization.

The findings were based on a survey of 452 professionals who work for businesses in a wide range of industries.

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