According to recent research from Brandmaker and Dimensional Research, CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year. Of the 114 CMOs and VP-level marketing executives surveyed, 51% indicated wanting better integration, 46% wanted more flexible campaign management, and 39% wanted real-time transparency.
89% of enterprise company senior marketing executives have increased their spend on marketing operations solutions in 2021. The key areas of investment are to improve campaign planning, expand automation, and improve financial management.
The research was conducted by surveying 114 CMOs and VP-level marketing executives who work for retail, financial services, or fast-moving consumer goods (FMCG) companies with more than 500 employees.
... continue reading below
Enterprise CMO Survey: How Marketing Ops Could Improve
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.