Webinar Benchmarks: Promotion and Attendance Trends

According to recent research from ON24, emails sent during the middle of the workweek tend to drive the most webinar registrations. The report was based on data from 100,482 webinars held in 2020.

Nearly two-thirds (63%) of registrations were driven by emails sent on Tuesday, Wednesday, and Thursday. 45% of people registered 1-7 days beforehand, 20% 8-14 days beforehand, 20% more than 20 days beforehand, and 15% on the day of the webinar.

76% of webinar attendance occurred on Tuesday, Wednesday, and Thursday. This research was based on data from 100,482 webinars held by businesses on the ON24 platform in 2020.