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The Reputations of the 100 Most Visible Corporations
Branding — Tue., Jun. 15, 2021According to research from The Harris Poll and Axios, Patagonia, Honda, and Moderna were named as having the best reputations among high-profile companies in the United States. The report was based on survey data from 42,935 people and the companies were rated on nine dimensions of reputation to calculate their Reputation Quotient (RQ) score.
Patagonia earned the highest RQ score (82.7) and it was followed by Honda (81.6), Moderna (81.3), Chick-fil-A (81.1), and SpaceX (81.1). The Trump Organization earned the lowest RQ score (56.9) and it was followed by the Fox Corporation (59.2), Facebook (60), Wish.com (60.7), and Sears (61.2).
Pfizer and Dollar General registered the biggest improvements in their RQ scores from 2020 to 2021, while Fox Corporation and TikTok registered the biggest declines.
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The Reputations of the 100 Most Visible Corporations
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