LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada to better understand what it means to be a "buyer first" salesperson. 65% of salespeople surveyed say they always put the buyer first, while buyers cite being completely transparent about pricing, staying actively engaged after the sale and offering product tests/trainings/trials as important behaviors.
However, only 30% of buyers say salespeople are always completely transparent about pricing, and only 28% say salespeople always stay actively engaged after the sale. 46% of salespeople say they are always completely transparent about pricing, and 43% say they always stay actively engaged after the sale.
The report was based on data from a survey of more than 400 buyers and 400 sellers in the United States and Canada. It is important for salespeople to prioritize the buyer first and ensure transparency and value delivery to reach success.
The Behaviors of 'Buyer-First' Salespeople
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.