Marketers' Biggest Struggles With Freelance Content Creators

Marketing Content — Wed., Jun. 2, 2021

Marketers face various challenges when working with freelance content creators, including managing freelancers, bringing them up to speed on brand guidelines and ensuring schedules and deadlines are met. The biggest drain on efficiency for marketers is the need to revise content themselves.

Freelance content creators cite the biggest challenges they face when working with brands as establishing expectations and maintaining clear communication. Finding work is the biggest drain on efficiency for freelancers.

Recent research from Skyword confirms that 81% of brand marketers are generally satisfied with the quality of the freelance content they commission. The report was based on a survey conducted in 2021 among 203 brand marketers and 834 freelance content creators.

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