The research from SharpSpring Ads and Ascend2 found that most marketers use Facebook/Instagram and Google for ad retargeting. 77% of marketers surveyed reported using Facebook/Instagram, while 69% use Google. According to the survey, B2B marketers prioritize brand awareness while B2C marketers prioritize customer retention.
The key performance indicators used to measure the effectiveness of retargeting efforts are return on investment, return on ad spend, and cost per acquisition. The report was based on a survey of 176 marketers from B2C, B2B, and hybrid B2C-B2B firms, as well as agencies.
Overall, the research indicates that Facebook/Instagram and Google are the most popular channels for ad retargeting for marketers, and their goals and KPIs vary depending on their business type. These insights can help marketers optimize their retargeting strategies for better results.
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Ad Retargeting in 2021: Channel, Goal, and KPI Trends
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